COMMERCIAL TRAINING

Comunicación / Conferencias / Equipos / Ventas

COMMERCIAL STAFF TRAINING IN PYROTEK           

International Sales Meeting Pyrotek. September, 2019.

Objectives:

  1. Motivate the sales
  2. Foster team work.
  3. Learn a simple protocol for connection, communication and customer relationship.
  4. Provide tools to improve the effectiveness of sales processes.
  5. Improve verbal and non-verbal communication.
  6. Learn how to ask questions which generate connection and obtain valuable information.
  7. Develop NLP (Neurolinguistic programming) to know how to lead communication.
  8. Differentiate between price and value.
  9. Understand key aspects and phases of negotiation. Harvard System.
  10. Deal with objections. Negotiate price.

Programme and content:

SALES TECHNIQUES

  1. Selling phases.
  2. Sales funnel. RISA Method: Relationship, Interest, Solution, Agreement.
  3. Effective questions for each phase of the process.
  4. Effective roles for each phase of the process.
  5. Price and value.
  6. Objections and close.

 COMMUNICATION TECHNIQUES AND SKILLS

  1. Axioms and principles of communication.
  2. Information vs Communication. Feedback.
  3. Listening levels.
  4. Communication skills.
  5. The Universe of Non-Verbal Communication.
  6. Neurolinguistic programming. VAK profile and rapport.
    How to lead others using communication techniques.

Markets are conversations and selling is the accumulative result of many conversations.  The selling process involves strategies, techniques, knowledge, performing different roles, effective communication and a focused and productive emotional state. Best practices require training which we call commercial intelligence.

Methodology: Practical and experiential and based on 4 essential pillars:

We will use theatrical techniques, challenges, a variety of games and practical exercises, gamification tools, NLP, Gestalt psychology and coaching.